Katie Davis joined Arrowhead Programs as chief marketing officer in 2024. She leads an integrated marketing team focused on building brand equity, driving engagement, fueling sustainable growth and elevating the customer experience.
Davis is passionate about developing high-impact teams, building compelling marketing strategies that drive behavior change and delivering measurable results that drive businesses forward.
Prior to joining Arrowhead, Davis served as head of Services Marketing at LPL Financial, where she drove exponential growth for the high-priority division. She has a proven track record in building and scaling effective marketing functions across highly regulated industries, with a focus on B2B and B2B2C data-driven performance.